- Create greater brand recognition in the U.S. amongst the consumers and the jewelry and accessory trade.
- Focus brand awareness efforts on a national level in the US.
- Emphasize specific DMAs such as Miami and NY through a regional print campaign as well as local events.
- Increase the brand awareness attributes and DNA through digital influencers.
- Developed a national partnership with Harpers Bazaar magazine. Created a blogger program with key NY and Miami bloggers.
- Increase of the amount of jewelers adding the Tous Brand in their stores.
- Blogger program resulted on 5.2 million impressions with over 70k+ new followers and interactions on their social media posts.