Challenge:

• Create greater brand recognition in the U.S. amongst the consumers and the jewelry and accessory trade.

Strategy:

• Focus brand awareness efforts on a national level in the US.
• Emphasize specific DMAs such as Miami and NY through a regional print campaign as well as local events.
• Increase the brand awareness attributes and DNA through digital influencers.

Execution:

• Developed a national partnership with Harpers Bazaar magazine. Created a blogger program with key NY and Miami bloggers.

Results:

• Increase of the amount of jewelers adding the Tous Brand in their stores.
• Blogger program resulted on 5.2 million impressions with over 70k+ new followers and interactions on their social media posts.