Tous

Challenge:

  • Create greater brand recognition in the U.S. amongst the consumers and the jewelry and accessory trade.

Strategy:

  • Focus brand awareness efforts on a national level in the US.
  • Emphasize specific DMAs such as Miami and NY through a regional print campaign as well as local events.
  • Increase the brand awareness attributes and DNA through digital influencers.

Execution:

  • Developed a national partnership with Harpers Bazaar magazine. Created a blogger program with key NY and Miami bloggers.

Results:

  • Increase of the amount of jewelers adding the Tous Brand in their stores.
  • Blogger program resulted on 5.2 million impressions with over 70k+ new followers and interactions on their social media posts.