Create greater brand recognition in the U.S.
We focus brand awareness efforts on a national level in the U.S.
The client needed a strategy that included 3 major influencers from different markets in the US to create unique content, bring exposure, and promote Tous as a brand.
We started by mapping and choosing the best match for the profile of influencers the brand was looking for- 3 influencers, two of them are fashion/lifestyle bloggers from Dallas & New York and the other one has a celebrity profile coming originally from Greece but based in NYC.
Activities implemented: Create a schedule of postings for the whole year, come up with special activities like in-store photoshoots and event planning, create brand guidelines in order to be sure the content is completely aligned with brand’s style, and supervising the influencers.
Although this campaign is ongoing, we already managed to raise brand awareness by getting amazing content created by the bloggers/ influencers, which have definitely played a key role in positioning the brand. The influencers feel like a valuable part of the brand and together we brainstorm constantly in order to co-create unique content and improve together.