Challenge:
New concept store in Miracle Mile, Miami – introduce the concept to editors and influencers to drive traffic.

Strategy:
Opening Event and Media Day at the store

Execution:
Media day event with key Miami editors and bloggers to present the different designers carried by the store and the story behind the concept store.

Results:
In less than 6 months, the store has received more than 10 editorial long features in the most recognized Miami publications. Product inclusion in relevant photoshoots and  prominent editorials about the store itself.