Pool LabShow – Opening Event
New concept store in Miracle Mile, Miami – introduce the concept to editors and influencers to drive traffic.
Opening Event and Media Day at the store
Media day event with key Miami editors and bloggers to present the different designers carried by the store and the story behind the concept store.
In less than 6 months, the store has received more than 10 editorial long features in the most recognized Miami publications. Product inclusion in relevant photoshoots and prominent editorials about the store itself.