Challenge:

• Michael Kors has a global BTL activation called “Jet Set Experience”. They came to us to adapt and rollout the promotion in Mexico.

Strategy:

• M4 created a “Michael Kors Jet-Set Experience” with Vogue Mexico where customers had the chance to win a “one of a kind trip” to the Riviera Maya in Mexico. This was organized around the launch of their newest watch collection.

Execution:

• Customers who purchased a Michael Kors watch in one of the participating Palacio de Hierro stores or Michael Kors Boutique were invited to participate in the contest.
• M4 developed the project from end to end including creative, website, and media plan and buy.

Results:

• Sales increase in participating stores and significant brand engagement.