FOSSIL


Challenge:

  • The mission of this project is to provide Fossil with the ultimate Augmented Reality experience by being able to fully customize their Fossil Q watch of choice.

Strategy:

  • We created an augmented reality app for stores located in Mexico and LATAM. This app contains an AR tracker device, notification system and different watch faces and bands to select from, along with other interactive features, customers can now experience the power to virtually personalize their own watch with unlimited options.

Execution:

  • Thanks to the technology and software behind the Fossil Q AR application, customers will have the opportunity to place the Fossil Q tracker on their wrist and position their wrist in front of a camera. The camera will then recognize the tracker and the customization begins. With over 10 choices to choose from, customers will have the experience to create a watch that best represents their style.

Results:

  • The Fossil Q tracker provides clients with an innovative virtual experience that will be placed in Fossil’s stores specifically catered to the LATAM market.