Challenge:

• Fiber One was looking for a brand positioning strategy to generate brand awareness, communicate brand benefits and increase product sales in Latin America.
  

Strategy:

• Created a general brand and product benefit awareness strategy focused on the moment of the consumer purchasing decision.

Execution:

• We created a high impact campaign for digital and traditional media outlets.
• To reinforce this strategy, we selected top influential Mexican Bloggers to help raise product awareness with millenials through social media.

Results:

• Editors, writers and producers regularly cover over clients in print / online magazines, and bloggers create awareness and engagement through their social media platforms and blogs.