Release party for Amo Ferragamo

THE CHALLENGE

Release party for the new Salvatore Ferragamo fragrance, Amo Ferragamo.

 
 

OUR APPROACH

We created and produced an elite dinner with decorations that transformed the place with the scents of the fragrance to make them known.The approximate 50 guests, the majority of them editors and influencers, had an opportunity to witness the amazing decoration that transformed the location into the Casa Amo, and to fall in love with the new launch.

 

THE RESULTS

23 editors of the best publishing houses in Mexico and 15 top fashion/beauty bloggers; the event generated a social media reach of 3,116,523.

Reach of 685,887 just from some of the best clippings.

More than 144 clippings in some of the most important media outlets in Mexico.