Ferragamo Parfums
Bloggers Event


Challenge:
Generate awareness of the Signorina Misteriosa launch and shed light on the rest of the fragrances that make up the Signorina franchise.

Strategy:
Invite media and influencer bloggers in Mexico to a curated event, generating a unique experience that communicates the synergy of the three Signorina fragrances.

Execution:
The Signorina franchise concept was presented with a video showing the different characteristics/personalities of each fragrance. In this video guests could see each fragrance represented by a different type of Signorina and experience each personality.

Results:
50 fashion and beauty industry influencers were invited

Over 70 posts on their social media with a reach of 1,038,663 and 12,691 interactions.