Ferragamo Parfums
Bloggers Event

Generate awareness of the Signorina Misteriosa launch and shed light on the rest of the fragrances that make up the Signorina franchise.

Invite media and influencer bloggers in Mexico to a curated event, generating a unique experience that communicates the synergy of the three Signorina fragrances.

The Signorina franchise concept was presented with a video showing the different characteristics/personalities of each fragrance. In this video guests could see each fragrance represented by a different type of Signorina and experience each personality.

50 fashion and beauty industry influencers were invited

Over 70 posts on their social media with a reach of 1,038,663 and 12,691 interactions.