En Tus Zapatos


Challenge:

  • Empower women by creating an engaging multi-media spanish platform for today’s modern woman.

Strategy:

  • Distribute branded content providing practical advice for today’s women who face the challenges of balancing a career, motherhood, friendships, being a daughter and most importantly finding time to take care of oneself.
  • Channels used: TV, radio, social media, magazines and websites.

Execution:

  • Created a strong PR campaign with influencers and celebrities.
  • Developed key messages and visual content to support the campaign.
  • Created weekly videos that were published on En Tus Zapatos social media channels.

Results:

  • The campaign was so successful that now En Tus Zapatos is recognized by all leading Hispanic media outlets.
  • The campaign’s social media reach was over 23 million.
  • En Tus Zapatos was recently featured in Forbes for its outstanding work empowering Latinas.