En Tus Zapatos
- Empower women by creating an engaging multi-media spanish platform for today’s modern woman.
- Distribute branded content providing practical advice for today’s women who face the challenges of balancing a career, motherhood, friendships, being a daughter and most importantly finding time to take care of oneself.
- Channels used: TV, radio, social media, magazines and websites.
- Created a strong PR campaign with influencers and celebrities.
- Developed key messages and visual content to support the campaign.
- Created weekly videos that were published on En Tus Zapatos social media channels.
- The campaign was so successful that now En Tus Zapatos is recognized by all leading Hispanic media outlets.
- The campaign’s social media reach was over 23 million.
- En Tus Zapatos was recently featured in Forbes for its outstanding work empowering Latinas.