Diesel Roadshow


Challenge:
Diesel Fall/Winter campaign needed to reinforce the brand in Colombia.

Strategy:
We created and coordinated unique Diesel stands displayed in Colombia’s main shopping malls. 

Execution:
M4 was in charge of the entire strategy, which included developing and brainstorming, space purchase, display building coordination and transportation.

Results:
Total combined monthly traffic and impressions of 3.6M.