Challenge:

• Helped create a new brand for the US and international markets from a three generation Venezuelan company. We executed a market study, name search and trademark registration, logo design, financial plan and marketing strategy.

Strategy:

• Create an ecommerce luxury leather accessories brand for fashion forward, urban men.

Execution:

• Created an extensive marketing plan.
• Conducted in-depth market research and competitive analysis.
• Executed brand ideation, name, logo and tag line creation.
• Developed a brand style guide.
• Created packaging design.
• Website design and setup.
• CRM plan.

Results:

• The brand will launch online July 2017