Helped create a new brand for the US and international markets from a three generation Venezuelan company. We executed a market study, name search and trademark registration, logo design, financial plan and marketing strategy.
Create an ecommerce luxury leather accessories brand for fashion forward, urban men.
- Created an extensive marketing plan.
- Conducted in-depth market research and competitive analysis.
- Executed brand ideation, name, logo and tag line creation.
- Developed a brand style guide.
- Created packaging design.
- Website design and setup.
- CRM plan.
The brand will launch online July 2017