Aristocrazy


Challenge:
New Spanish brand entering the U.S market. Opening the first store in Miami, FL. Create brand awareness.

Strategy:
Media Day in a luxury venue to present the brand and its new collection.

Execution:
Along with the owner of the brand, Juan Suarez, we created a media day event with one-on-one interviews with the top publications and stylists in the Miami market.

Results:
More than 15 interviews/one-on-one presentations during the media day that resulted in editorial mentions and product inclusions in photoshoots of these highly recognized publications. Among these photoshoots, Eva Longoria wore a statement piece of the brand.