Natura Bissé


Challenge:

  • Create brand awareness in the US by positioning Natura Bissé as one of the most luxurious skin care brands in the world.

Strategy:

  • Partnered with Vogue (US) to increase brand awareness and create the right traffic to Natura Bissé’s new website.

Execution:

  • In order to gain brand recognition with “trend- setters” and influencers, we developed a tactical focus for the client’s print and digital campaign around Vogue specials and events such as MET Gala edition and others.

Results:

  • Through this effort, Natura Bissé realized a CTR of 0.36% in the US – 4.5x the industry standard.