Challenge:
Fortune created a pioneering new financing plan to enable home purchasing in a more affordable manner. This payment model was successful in Argentina, but the company needed to determine whether it would be successful in South Florida.

Strategy:
Create a mock up sales scenario of the development and test it on the target market.

Execution:

• We carried out an in depth research of the South Florida real estate market to determine the target audience.
• We designed the RFP and led the market research company selection process.
• Worked closely with the market research company and created the study design for the focus groups and selected the participants.
• We created branding services for the project (name, logo, color schemes, style guides etc.)
• Designed all the necessary mock up marketing materials for the focus groups (radio, TV, billboards, flyers etc.)

Results:
We were able to successfully test the concept for the South Florida market and project with reasonable certainty that the payment model would be well received and effective in Miami.